In a year marred by disruption and chaos at every turn, organizations learned one cold, hard truth: responding to customer needs as quickly as possible in order to keep their lights on. Not only that, businesses that intuitively seek out and satisfy customer requirements can beat out their competition and strengthen their base in the industry.
What does this mean for how businesses operate? Digital-first is quickly becoming the norm among most organizations. Despite this, a majority of companies do not have the technology or resources needed to keep up with the pace of digital transformation. With that being said, most companies aim to deliver their digital reading more quickly and efficiently while meeting changing customer expectations.
The Importance of Integration
Issues arise when data is disconnected; isolated and locked away in silos. The inability to link data across dissimilar systems and applications inhibits smooth customer experience. Furthermore, integration challenges impact ITs ability to deliver the needs of line of business (LoB) to build connected customer experiences. As a result, over half of LoB employees are currently unsatisfied by the speed at which their IT team can deliver projects.
Meeting this growing demand for fast digital enterprises can only be possible if all organizations provide open access to their data. They must authorize all employees with the ability to unlock and integrate data –regardless of its location– enabling them to deliver critical, innovative, and time-sensitive projects at scale.
So how can organizations transcend innovation beyond the stifling boundaries of IT? LoB users and IT working in tandem is the major force behind driving innovation and creating ideal customer experiences. A self-service model empowers everyone to harness data so that all ins of businesses can allow innovation everywhere in a way that’s secured and governed but not controlled by IT.
This releases IT from the pressures of tactical integrations and constant maintenance, allowing them to concentrate on innovating and delivering high impact projects. Over half of LoB users are involved in coming up with new ways to improve digital service delivery, like creating an online self-service portal or customer-facing mobile applications.
Great news, right? Using the right tools and mindset; one that is focused on discoverability, teamwork, and reuse – these LoB users have the chance to improve business outcomes and drive growth based on innovation for their organizations.
Deliver Quicker Connected Customer Experiences
MuleSoft’s Anypoint Platform™ allows the empowerment of all parties in a company, ranging from IT to LoB, from small businesses to major enterprises, to unlock data and go digital much more quickly. With the announcement of MuleSoft Composer for Salesforce, businesses have the fastest and easiest way to connect apps and data to Salesforce with clicks instead of code. By leveraging the no-code integration solution, Salesforce managers and business users are allowed to unlock data and create connected customer experiences much faster.
The idea of delivering new innovative means to empower everyone to unlock data and create connected experiences is exciting. With the power of AnyPoint Platform™, moving towards the idea of enabling the composable enterprise becomes a reality. This is where digital capabilities can be collected from existing applications using APIs, rather than being built from scratch every time. This helps to unlock innovation everywhere by creating wall-to-wall composability throughout the organization. With a composable enterprise model, any organization can decrease costs by deriving value from existing assets and bring forth innovation faster.
In a Nutshell
Hopefully, this article gives you a glimpse into the importance of incorporating accessibility when it comes to integration and digital transformation, and all sorts of businesses. Getting integration across all sectors of your business isn’t a fast or easy process. The business processes and operations may not change overnight, but getting the ball rolling is the most important bit. If you’re willing to integrate and focus on scalability and innovation, you can and will influence your entire design practice, product development process, and service delivery.
All of this is still uncharted territory and even experts don’t have all the answers yet, but businesses have learned a lot along the way, and sharing this information with others will encourage other organizations who have yet to take this leap and make the most out of integration. Businesses will continue to learn how to reduce costs and deliver faster results by making integration much more accessible and working on large-scale innovation. Not only will this help your business, but it will also help others in your industry thrive as well.